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I design brands that people believe in

Phoenix looking toward the sky

I’m drawn to the space between technology and people—finding what makes a product valuable and turning that into a brand people understand, trust, and care about.

I lead brand design at Findem, shaping the brand through two key stages of the company’s growth. As a designer and former agency founder, I care about finding what makes a company matter and bringing people together around that story. I sweat the details that bring it to life, the ones people may never notice but always feel.

Findem brand case study featuring a black and white portrait with yellow brand messaging
Findem
Shaping a brand for its next chapter
South African Constitutional Court exhibit introducing the country's struggle, freedom, and constitution
The South African Constitutional Court
Making a nation’s history feel personal
Path brand artwork with the message Big goals, small steps and the Path logo
Path
A brand for big goals and small steps
Reframed Land website concept showing land valuation, property, and landscape imagery
Reframed Land
Revealing the potential in every plot
Milk Studios portfolio website featuring digital experiences and a team working together
Milk Studios
Visit my design agency

Curiosity,
clarity,
craft.

I'm passionate about people. What they care about, what earns their trust, and what makes a brand stay with them. I approach every challenge with curiosity, asking questions and listening closely to understand what makes a company valuable. Then I bring clarity to that understanding, helping teams find and express what matters most to the people they want to reach.

I love finding the big idea, then working through the small decisions that make it feel right. The type, the colour, the way a sentence lands. I care deeply about craft and sweat the details. And when deadlines get tight, I know which details to protect so the work still feels considered and complete.

I've helped shape brands across advocacy, recruiting, DevOps, education, agentic AI, and finance. Different industries, different challenges, but always the same ambition: to create brands that people understand, connect with, and remember.

Findem.ai

Senior Brand Manager & UI Designer

2026 - PresentVancouver

Promoted to Senior Brand Manager and User Interface Designer, continuing as Findem’s sole brand designer with expanded strategic scope. I led two major company rebrands end-to-end and partnered with leadership to align brand strategy with company growth. I also supported design across major product launches, keeping the brand and product experience aligned as the company scaled.

Built AI-powered brand asset generation tools with guardrails and best practices for company-wide adoption. I also brought motion graphics and video into the brand storytelling system.

Findem.ai

UI & Graphic Designer

2022 - 2026Johannesburg | Vancouver

I joined Findem as a contractor and became the company’s sole brand designer, establishing the brand function within the marketing team. I developed brand collateral, campaign assets, and social content, and supported product design to keep the user experience aligned with the evolving brand.

Designed a consistent brand system for sales, marketing, customer success, and go-to-market teams. Defined how Findem showed up at events and stood apart in the HR tech space.

Milk Studios

Designer & Co-Founder

2019 - PresentJohannesburg

As co-founder of Milk Studios, I established the agency’s brand and led its key client relationships. I directed brand strategy, visual design, and product direction across early-stage startups, cultural institutions, and mission-driven organizations, developing identities and digital experiences that translated ambitious concepts into high-impact design work.

Phoenix Falconer-Pincus phoenixpincus@gmail.com LinkedIn